Food Allergy Mama, Inc.
Last Updated: November 18, 2008
What types of information does FAM collect on the Site?
The type of information collected and the method of collection depends on the page being visited.Â FAM may request information necessary to provide access to features of the Site or to assure integrity of the Site community.Â FAM may use the information to respond to requests and communications.Â Visitors to the Site may be asked to provide Personally Identifiable Information in connection with promotions on the Site, as well as in connection with surveys and other Site activities.Â “Personally Identifiable Information” means data that can be used to identify a specific individual, such as a name, postal address, telephone number or email address.
Does FAM collect any other information about visitors to the Site?
FAM constantly seeks to make improvements to the Site. As part of these efforts, FAM collects and analyzes certain aggregate information about how visitors use the Site.Â This information does not identify a specific individual but rather is comprised of demographic information, purchase categories, or visitors using a particular browser to access the Site.
When you visit the Site, FAM may collect various types of technical data. This data includes, but is not limited to, domain and/or browser information. FAM may track which website you visited before arriving at the Site and the website you link to when you leave the Site. FAM may also keep a record of which pages of the Site you visit, and how long you spend on each page.
FAM uses “cookies” and other technologies on the Site. Cookies are information that FAM server places on a visitor’s computer hard drive to enable that person to more easily communicate and interact with the Site and to provide FAM with important information on how visitors use the Site.Â Cookies and other technologies are used in email messages sent by FAM and at the Site to help measure the effectiveness of the Site.Â Many browsers are automatically set to accept cookies. You may change your browser settings to either reject cookies or notify you when a cookie is about to be placed on your computer. Please note, however, that rejecting cookies while visiting the Site may result in certain parts of the Site not operating correctly or as efficiently as if they were allowed.
What does FAM do with information collected on the Site?
FAM collects and uses the information you provide, including Personally Identifiable Information, to enhance your visit and deliver more individualized content and advertising.Â FAM uses Personally Identifiable Information to improve the performance of the Site, to customize the content and layout of Site pages for you and to inform you of new areas of the Site.
Aggregate information collected on the Site may be used to determine how many visitors arrived at certain pages of the Site, how long they stayed on those pages, and where they went afterwards. This information allows FAM to provide them with a better and richer experience on the Site. Occasionally, FAM shares aggregate information with third parties, such as advertisers and business partners, for marketing and promotional purposes.
Special note concerning children.
FAM encourages parents to use the Site with their children. However, this Site is not directed towards children under the age of 13, and FAM requests that children under 13 not provide Personally Identifiable Information to the Site.
Does FAM share information with others?
Certain activities and services available on the Site are provided by third parties. FAM may share your Personally Identifiable Information with third parties for the purpose of enabling such third parties to provide such activities, services or products.Â If you choose to purchase a product from FAM, FAM may use outside vendors to process your credit card, or to process and ship the order to you.
California residents may opt out of allowing FAM to share Personally Identifiable Information about them with third parties for their marketing purposes using the “opt out” option defined below.
In the event there is a change in the corporate structure of FAM such as, merger, consolidation, sale, liquidation, or transfer of substantial assets, FAM may, in its sole discretion, transfer, sell or assign information collected on and through this Site, including without limitation, Personally Identifiable Information concerning visitors, to one or more affiliated or unaffiliated third parties.
How will information be handled if you link to another website?
How does FAM protect the information provided to the Site?
FAM takes reasonable precautions to safeguard the Personally Identifiable Information transmitted between visitors and the Site and the Personally Identifiable Information stored on its servers. FAM uses Secured Socket Layers encryption for the transmission of data.Â Unfortunately, no method of transmitting or storing data over the Internet can be guaranteed as secure. As a result, FAM cannot ensure the security of any information you transmit to FAM through or in connection with the Site. If you have reason to believe that your interaction with FAM is no longer secure, you must immediately notify FAM of the problem by contacting FAM at email@example.com.
In the unlikely event that FAM believes that the security of your Personally Identifiable Information in our possession or control may have been compromised, FAM may seek to notify you of that development. If a notification, in FAM’s sole discretion, is determined to be appropriate, FAM would endeavor to notify you by e-mail promptly, under the circumstances.
If you receive an email or other correspondence requesting that you provide any sensitive information via email or to a website that does not seem to be affiliated with the Site, or that otherwise seems suspicious to you, please do not provide such information.
How can someone “opt out”?
You may choose not to receive promotional emails or electronic newsletters from us by: (i) following the “unsubscribe” instructions in the specific email from which you wish to opt-out; or (ii) sending an email to firstname.lastname@example.org specifying the particular emails list(s) from which you wish to be removed.â€¨â€¨In addition, California residents may choose to opt out of allowing FAM to: (a) share Personally Identifiable Information with FAM affiliates for their direct marketing purposes; and (b) share Personally Identifiable Information with third party companies for their marketing purposes. You may indicate your preferences to opt out of any combination of the choices above by emailing FAM at email@example.com. Please specify in your email from which choice you are opting out:
- Receiving promotional emails and electronic newsletters from FAM; and/or
- Allowing FAM to share Personally Identifiable Information about you with third-party companies for their marketing purposes.
FAM will respond to a request made pursuant to these methods as promptly as practicable. Even if you elect to stop receiving promotional emails, FAM may still contact you to tell you important information about the Site.
Please note, however, that if you “opt out” as described above, FAM will not be able to remove Personally Identifiable Information about you from the databases of third parties who have already shared such Personally Identifiable Information.Â If you wish to cease receiving marketing messages from such third parties, please contact such third parties directly or utilize the opt-out process set forth in their respective privacy policies or messages.
How can I contact FAM?
Food Allergy Mama, Inc.
1618 Wilmette Avenue
Wilmette, IllinoisÂ 60091